Luxury. Irish. Organic.
We are Pure Clothing, a sustainable clothing brand based in the West of Ireland. We offer stylish and modern clothing that is produced using sustainable supply chains and eco-friendly materials. Our products are made to last and doing our very best to achieve a circular economy is our commitment to you.
Richard Grimes - 20
Peter Timlin - 19
We are prioritising high quality products with a long lifespan and will only stock premium, ethically produced garments. A stylish alternative that gives you the option to support more ethical supply chains.
“The greatest threat to our planet is the belief that someone else will save it.”
We believe that small changes make big differences. With the rise of fast fashion, many ethical producers have been struggling. We're joining the fight. We are offering a stylish, ethical and eco-friendly alternative to brands who engage in unethical production practices and cause great harm to our planet and its people. Join us.
Why shop Pure?
All garments are mainly comprised of organic cotton that is free from any chemicals and are vegan friendly. Production of our garments is Fair Wear approved, meaning workers receive a fair wage and have fair working conditions.
Labels & Embroidery
Our labels are made using a 100% recycled polyester yarn and are sewn on with an organic cotton thread. Our garments are embroidered in a fully wind powered factory in County Mayo, where the staff work in safe conditions and receive a fair wage.
Our natural kraft recycled corrugated cardboard, is 100% biodegradable and compostable. The eco-friendly boxes are manufactured in a factory that sources its energy from renewable sources and has a clean air policy. Our packaging is completely plastic free!
The biggest threat to our planet is the belief that someone else will save it.
Fast fashion poses a major threat to the outlook of our planet, we are in business to try and change that.
The efforts we make in sustainability stretch far beyond our products. We nourish a culture of innovation and activism in everything we do and work with our community to make a positive environmental impact.
Sustainability is the core of everything we do!
Don't just take our word for it - our efforts in sustainability saw us awarded the best project in Natural Environment at the Business Spirit Awards which focuses on responsible innovation!
Photographer & Model Scout
Ballina Costume Company
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